We expanded our assigned team, and in the course of a single year, designed and built 11 responsive websites for Wheel Pros’ family of brands. Competing user pathways and calls-to-action were consolidated and optimized to help users quickly find relevant products. The browsing process was augmented with interactive features, such as the ability to view a wheel at multiple sizes and offsets, and visualize a wheel on the customer’s vehicle.
We deployed a new, robust server infrastructure, architected using Amazon Web Services (AWS) to improve reliability and handle increasing traffic. Our team consulted with several departments to determine which CMS and e-commerce platforms would be best for the organization’s current and future needs, balancing technical capabilities and performance with ease-of-use and familiarity. We collectively decided that Wordpress and WooCommerce were the ideal fit. By combining best practice implementation for these technologies with custom integrations, we were able to automate the management of product data, and support key UX functions like vehicle selection, product filtering and finding the nearest dealer.
Finally, we wanted to ensure that Wheel Pros had the tools in place to support site optimization moving forward. Google Analytics and Tag Manager, along with SEO tools, were integrated with each site. We created a number of custom events to help track engagement with key processes and important CTAs.
— Brandon Brouillette, Marketing Director